One of the greatest compliments someone can receive is that they smell good. It could be their best hair day, or they could have the best outfit on, but being told that they smell good over anything else is the icing on the cake.
Perfume is one of the easiest ways to enhance your presence without physically changing anything. With a couple of sprays, you can become the best version of yourself. It has been proven that perfume can help boost confidence, evoke memories, and enhance your identity and overall aura.
While some people have a signature scent that people know them by, others may be searching for theirs. 2025 has brought us many things, and new perfume scents and brands are among them. We've done our research and put together a list of the 12 best perfumes of the year so that you don't have to. We've even broken it down by scent category to make it easier for you to find your dream perfume.
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For some, the perfect perfume smells light, fresh and breezy. It may remind them of the beach or freshly washed laundry. Clean perfumes often have notes of citrus, white florals and musk. They also have accords of the ocean or green plants. If your goal is to smell fresh and clean in 2025, you may opt for a clean-scented perfume like the Glossier You Doux, which combines powdery and airy floral scents.
Food has played a huge role in marketing strategies for fashion and beauty in 2025. Due to the rising inflation, food-themed items have grown in popularity this year because skyrocketing prices have made food intangible for many. The perfume industry has taken advantage of this phenomenon, as many perfumes rely heavily on the scents of certain foods. If your goal is to have people saying, "You smell so good I could eat you," then this category of scent is probably for you. These yummy scents include notes of vanilla, Tonka bean and orange, making you smell fabulous and delicious. The PHLUR Golden Rule Eau de Parfum just might be the best perfume to come out this year. With notes of vanilla cream, coconut and mandarin orange, this is the perfect scent to kick off your delectable perfume collection.
Florals are a scent that will never go out of style. Even with the rise in other scents, florals remain a fan favorite for many. People love the smell of flowers, so who wouldn't want to smell like them? While some prefer to stick to the traditional floral scents like Flowerbomb or Miss Dior, there are new floral perfumes in 2025 that you may like even more. Ranging from traditional flower scents to fruity florals, we found 2025's top-rated floral perfumes that we think you'll love.
While some women prefer to smell like a flower garden or their favorite sweet treats, others may need something more sophisticated. If clean scents aren't your vibe either, maybe musk is. Musky perfumes often have earthy and woodsy notes. The perfumes can be described as light and animalistic. While musky perfumes tend to have a deeper scent, some have undertones of florals and fruit. We've found the perfect musky perfumes that people have been loving in 2025. If you want a musky perfume but fear you'll smell like too masculine, we've found the perfect sophisticated and feminine scents.
