Beauty should never come at the cost of your health or the planet.
2025 has brought on a strong wave of clean, safe beauty. For years, makeup brands have used harmful materials like parabeans and PFAS that cause allergic reactions, itchy skin, and eye irritation. With many customers looking at ingredient labels and brand ethics, makeup companies are stepping up to deliver products that are as safe as they are effective. Today's best brands offer high-impact pigments, long-wear formulas, and nourishing creams that don't rely on toxic materials.
It's important to prioritize your health above all else, which is why we've pulled together a collection of clean and nontoxic makeup brands that we believe are the best of sustainability, ethical sourcing, and clean products. These brands prioritize natural ingredients, taking organic materials and nontoxic formulas to curate products that impact and nourish the delicate skin on our face. Above all else, these brands have designed environmentally safe products, striving towards both a cleaner planet and a healthier beauty space.
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Best For: Sensitive skin
Hero Product: SOS Daily Rescue Facial Spray with Hypochlorous Acid
Tower 28 Beauty uses formulas tested and approved by allergists and dermatologists. The brand partnered with two leading dermatologists, Dr. Joyce Park and Dr. Kelly Killeen, to create products designed for gentleness and safety. Their makeup line is both fun and functional, offering vibrant colors without compromising on your skin's safety.
Best For: Skin on a budget
Hero Product: Triple Fix Serum Foundation
LYS Beauty is Sephora's first Black-owned clean beauty brand, focussing on inclusivity and affordability. LYS's founder, Tisha Thompson, works to provide beauty products that address customers' skin concerns to financial priorities. The brand does not use animal testing, and their product formulas use a variety of clean ingredients, free from gluten, talc, mineral oil, and SLS.
Best For: Dry skin
Hero Product: Vital Skincare Complexion Drops
Westman Atelier was created by Gucci Westman, a renowned makeup artist dedicated to making products that merge high-performance pigments with nourishing formulations. The brand combines luxury with clean beauty, using ethically sourced ingredients and avoiding mineral oils, parabens, phthalates, and synthetics.The brand's constant testing and sustainable practices provide a safe alternative to all of your favorite products.
Best For: Acne and eczema-prone skin
Hero Product: True Intentions Skin-Soothing Hydrating Foundation
Range Beauty has committed itself to designing products that soothes acne and eczema impacted skin, abiding by standards set by the National Eczema Association. Alicia, the brand's founder, creates products made with active botanical ingredients like calendula, chamomile, green tea, and French clay for extra soothing skincare. Dermatologist-backed products ensure makeup that reduces flareups and protects your skin.
