Ami Desai is one of the leading South Asian influencers on Instagram. She's been involved with the Today Show, CNN, the OWN Network and been featured a ton of times for her work. In addiiton to creating content and growing her personal brand, she is a mom to 3 kids. I started following her a while ago because of her charismatic energy and admired her ability to balance being mom and building a business. I asked her a few questions to get to know her a little better:
Admire other people's beauty and talent without questioning your own.
Ami has worked in TV and digital media for over 10 years. She developed her love for storytelling through producing and hosting for various outlets like CNN and the OWN Network. She gets her energy and passion from connecting with people on her social media platforms– whether that be through creating engaging content around motherhood, lifestyle or approachable beauty.
In a funny way I feel like I’ve always been on social media, because prior to the likes of Instagram, there was TV, which is where I would produce segments for daily episodes and now I produce content for stories and my Instagram feed. As a digital creator, moving into social media felt like a very natural transition. This sounds very cliche, but as far as getting started in this particular space of social media, it had to do with treating it like a job - being consistent, posting daily, and engaging with my demo.. All the things we hear all the time, but putting them into practice.
Everyday is different, which is one of my favorite things! I’m fortunate that I get to call this work.. Because I incorporate so much of my personal life in my professional life, it is easy for the lines to get blurred so I do have to be conscious of when I am “on” and “off.” My day always starts around 6:00AM when the kids get up… I do all the mom things and then have a solid 4 - 5 hours to work in between mom duties (school pick up / drop off’s, taking care of little one, etc.) In this time, I shoot content, admin work, and really try my best to maximize time to shooting 2 days / week and editing / posting on the other days.
Be authentic in everything you put out. Be consistent, but most importantly decide early on whether you want to mix personal and professional life! I’ve chosen to share my family life, but you should be very clear in your content on how you want to approach that as this will play a role if / when you decide to start a family
I think it is so important to focus on macro goals with attainable micro goals along the way - this is more realistic and approachable. Even if it’s as mundane as answering 20 emails, this still gets you to a larger goal of cleaning out your inbox.
T3 - I’ve been blessed to have a long-term relationship with them for over three years. What started off as me organically purchasing their hair tools, to them gifting to me via PR has now become a mutually beneficial long-standing relationship. Long-term partnerships authentically show loyalty to a brand, so if you are fortunate enough to find a brand that you truly love that wants to work with you it’s a win-win all around!
Host of Dateline or 20/20
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