As Taylor Swift's connection with the Kansas City Chiefs star, Travis Kelce, trends exponentially as they're seen blowing up our social media feeds of her cheering him on at his games, so does her charming football girlfriend style. Her devoted fans have been closely observing her effortlessly simple yet chic fashion choices that are all the more ordinary and relatable for the minimally-conscious consumer more inclined to shop for their ideal capsule wardrobe, especially for the colder months ahead.

British GQ

Here are the brands inspired by Taylor Swift and how you can be in your football era, too, with these “sweater weather” items added to your wardrobe.

Brands Mentioned:

  • Gant
  • Beck & Boyd
  • Aritzia
  • Nudie Jeans
  • Rag & Bone
  • J.Crew
  • New Balance


One brand Swift has been sporting this month is Gant. You, too, can effortlessly incorporate pieces from this Swedish brand into your wardrobe. You can add the wool cropped jacket (seen on Swift) that you can get oversized with the size selection, or try the hand-made jacket with a brighter color and belt with a relaxed fit similar to the cropped piece.

Beck & Boyd

Swift wears Kansas City Chiefs merch, but you don’t have to if you’re not repping that specific team. One brand that has complimented Swift’s football era is Beck & Boyd by Allie Beckwith with their unisex “Sports (Taylor’s version)” sweatshirt. It is designed to match any team you want to represent that somewhat features a bright red color similar to the Chiefs.


Like Gant’s relaxed leather shirt Swift was seen wearing, the Aritzia’s Babaton Leibovitz bomber or the Avedon bomber is the perfect alternative. Both feature a comfortable classic fit with the option of pairing it with the Botero mock-neck sweater or a regular white tee. A more daring piece to experiment with is Tna’s cargo sweatpants that give a more youthful look but help you stay cozy; you can pair them with a vest or something lightweight.

Nudie Jeans

Who else is tailgating this month or next and is in the mood for more denim? We love a good pair of jeans (see J.Crew), but some of us like shopping the extra mileage for an organic and sustainable pair, especially from smaller brands like Swedish company Nudie Jeans and their high-waisted Lofty Lo straight-leg jeans or the Breezy Britt black pair.

Rag & Bone

Some of us love our genuine leather, unlike the faux leather that other brands approach (see Aritzia) with the Colton leather jacket for an elevated military style look or the Debbie for a quiet luxury bombshell interpretation. The Nora leather skirt is perfect for those warmer or combination weather days but gives a little more edge with its double front-facing zipper pockets.


J.Crew is becoming a fall staple this year as it embraces its collegiate style's heritage and character, perfect for football weather. Everyone needs a pair of slim-fit boyfriend jeans to match their oversized sweatshirts and coats for a relaxed, casual look for the games. These are perfect as they are roomy and fit almost any autumnal staple piece, like their relaxed sherpa blend topcoat.

New Balance

You can always wear a fresh sneaker. Any pair of cool kicks could perfectly articulate your football-era outfits. However, a pair of go-to sneakers are the ever-popular 550s with the Aime Leon Dore collab, as this brown complements any warmer color palette.

With a quick online shopping spree, you can have a chic look like Taylor Swift's in no time as you swiftly enter your football girlfriend era in fashion!

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