Makeup is truly the world of trends, similar but different products, and such creativity. This world is constantly evolving with new trends and techniques that have captivated beauty enthusiasts' attention each year. Let's take a dive into the mesmerizing makeup trends that have dominated the scene in 2023. From vibrant colors to sustainable practices, let's explore the fascinating beauty landscape that lies ahead.

Glow, Glitter, and Gloss

Luminous and dewy skin seems to be the highly sought-after look these days. We've seen a huge emphasis on achieving a natural glow, with makeup lovers opting for lightweight foundations and tinted moisturizers that enhance the skin's radiance. Strategically placed highlighters have been more popular than ever, bringing attention to the high points of the face and body for an ethereal shimmer.

Think of where the sweat would hit and make you glow...the nose, cheekbones, and slightly on the sides of the forehead. Additionally, glitter and gloss are definitely taking center stage, adding a touch of magic to eye and lips. Fenty Beauty's glass bomb lip luminizer has been super popular because it's got all 3 G's covered!

Sustainable Beauty

With increasing awareness about the environment, sustainability has played a significant role in the makeup industry this year. Consumers are becoming more conscious of their purchasing decisions and seeking eco-friendly alternatives. There's been a noticeable surge in sustainable packaging, cruelty-free products, and a heightened emphasis on clean beauty. Sephora's clean beauty section has been booming and customers have even gone as far as completely pivot their attention towards foreign products such as French or Korean. We've seen brands continuing to innovate, offering eco-conscious options without compromising on quality or performance.

Statement Lips

Bold, vibrant lips are making a comeback as a striking focal point in makeup looks. Whether it's a classic red, a deep plum, or a bright coral, bold lip colors are stealing the spotlight. The emphasis is on creating a precise and defined lip shape using lip liners, and then filling in with highly pigmented lipsticks or liquid lipsticks, unlike the 2016 liquid lip era where everytthing was done with the one product. Matte finishes remain popular, but glossy and metallic options are also gaining traction. A statement lip adds instant glamour and allows for endless creativity and self-expression.

The Power of Brows

Fluffy, defined eyebrows continue to be a dominant trend. The focus is on achieving a full and natural brow shape that frames the face. Brow gels and pencils are used to fill in any sparse areas and create a polished look. Feathered brows, where individual brow hairs are brushed upward, give a soft and effortless yet put-together au naturél appearance. The power of brows should never be underestimated, as they can completely transform and enhance facial features.

Josie Maran Pro-Retinol Collection

Playful Pastels

Pastel colors are having a moment in the makeup world. From soft pinks and lilacs to mint greens and baby blues, these delicate hues are being incorporated into eye makeup looks. Pastel eyeshadows, either worn alone or combined with neutrals, offer a dreamy and ethereal vibe. If not swiped across the lid, then popped into the inner corner, and bam! This trend allows for experimentation and creativity, with makeup enthusiasts embracing these whimsical shades to create eye-catching and playful looks that evoke a sense of nostalgia and romance.

We are witnessing a celebration of natural beauty, with radiant and fresh-faced looks taking center stage, with a small emphasis on certain facial features to transform and empower. As makeup enthusiasts, we can always adapt these trends to our personal style, and enjoy the endless possibilities that makeup offers for self-expression and creativity.


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