There’s something undeniably chic about having a signature scent — that one perfume that feels like you. It’s the finishing touch before you head out the door, the invisible accessory that ties everything together. But finding that perfect fragrance? Not so simple. Between hundreds of brands, endless scent notes, and wildly different price points, the hunt for the one can feel overwhelming.
Enter Noteworthy Scents — the fragrance brand redefining how we discover and wear perfume. Their mission? To make finding your signature scent effortless, personalized, and better for the planet.
Founded in 2022 by Ashley Boyce and Luke Watson, Noteworthy blends technology with sustainability to create a modern, gender-inclusive fragrance experience. Their goal is simple: help you find a scent you’ll actually love — without the endless guesswork or waste.
Unlike traditional perfume houses, Noteworthy makes sampling easy. Instead of committing to a full bottle, you can start with their curated fragrance discovery kits, which let you explore multiple scent families before making your choice. It’s a more mindful (and fun) way to find your perfect match.
Sustainability is at the heart of everything Noteworthy does. Their glass perfume bottles are fully recyclable and designed to be repurposed. Sample kits arrive in minimal, recyclable packaging, and every formula is vegan, cruelty-free, an skin-friendly — proof that smelling good doesn’t have to come at the planet’s expense.
Here’s where Noteworthy really stands out: their AI-powered fragrance quiz. In just three minutes, you answer a few simple questions about your scent preferences, lifestyle, and personality. Then, based on thousands of past user profiles, the algorithm recommends four fragrances tailored specifically to you — three that match your taste and one surprise wildcard.
My results?
It’s surprisingly accurate — and makes the fragrance discovery process actually enjoyable. No more wandering through department stores trying to decode perfume notes.
P.S. Use code “GazetteGal” for 15% off orders of $40+ on Noteworthy’s site.
This post contains affiliate links, which means we may earn a commission if you shop through them—no extra cost to you, just extra good taste.
Beyond their discovery kits, Noteworthy’s full-size perfumes and travel mists offer something for every mood and moment. The collection spans seven distinct fragrance families, from fresh and floral to warm and woody. Each scent is designed to feel timeless yet modern — the kind that earns you “what perfume are you wearing?” compliments all day long.
Whether you’re drawn to clean, citrusy notes or sultry, musky undertones, Noteworthy makes it easy to find your new go-to fragrance — one that feels as unique and memorable as you are.
