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Every time you walk through Sephora or the beauty aisle of your favorite department stores, You might notice that most products are marketed as “clean beauty,” but when was the last time you actually thought about what truly is considered “clean”?
Clean beauty has been around for quite some time. Brands have been transitioning to more ethical manufacturing methods and using ingredients that are either organic, fair trade or more sustainable. They focus more on the safety of formulas and ingredients. Many makeup brands focus on makeup with skincare benefits as a result of this. The main reason companies have made such a big transition to this is because consumers are becoming more cognizant and educated on what they’reputting on their bodies and what is good for them.
In 2025, there has been a clear shift in brands and consumers to want to produce and use clean beauty products rather than products filled with parabens and other nasty ingredients. Brands like Ilia, Kosas, Merit and more have made it their mission to create clean products that their consumers love and their skin will love even more!
These clean and trending beauty products will give your skin a radiant glow with natural ingredients like aloe vera, shea butter, sea daffodil and more.
With so many options out there, it can get overwhelming when deciding which beauty products work best for you. Clean beauty products are different with each brand, and it's hard to find the ones that truly adhere to that label every step of the way. Our team has shared their favorite clean makeup brands and products that you can add to your routine. Here are our top picks!
This post contains affiliate links, which means we may earn a commission if you shop through them—no extra cost to you, just extra good taste.
Many believe that clean products strictly adhere to just skincare, but they pertain to all areas of beauty. Clean makeup products are one of the most desired categories of beauty in 2025. With the truth coming out more frequently now than ever, people are becoming more conscious about what they put on their bodies. It is important for woman, especially, to pay attention to the ingredients of their beauty products because some of them have been proven to disrupt endocrine levels, which can cause cancer and other health risks.
Replacing some of your toxic makeup products with cleaner ones is an easy way to begin incorporating cleaner products into your routine. Rather than throwing away the products you already have, use them until you run out of product, then buy new makeup. This way you aren't wasting and you're bettering your routine. Sounds like a win-win!
Skincare brands were some of the first in the beauty industry to become more conscious of the type of ingredients they're putting into their products. Most people have sensitive or acne-prone skin, making the ingredients in their skincare products crucial for their skin health. Good skincare brands like Youth to the People focus on the PH levels of their products, as well as being sulfate-free, cruelty-free, and 100 percent vegan. When looking at the trending skincare products of 2025, ensure that they are good for the environment and your health before buying.
With so many options to choose from, we thought we would narrow it down to some of our team's favorites! This section offers a variety of clean beauty products ranging from makeup to skincare. Our team has been loving brands like TULA, Summer Fridays and Milk Makeup. These brands have become clean beauty go-tos when trying to revamp our beauty routines to be more environmentally and health-conscious.
My favorite product in this list is the Summer Fridays Lip Butter Balm. It goes on smoothly, isn't sticky and smells ah-mazing!
